Puyallup Printing Blog

Printing in Pierce County

Minuteman Press - Puyallup on YouTube

Keith Besherse - Minuteman Press; https://www.youtube.com/channel/UCHKIK-8PS9VGHmCLDbQh73w

Keith Besherse Of Minuteman Press - Puyallup: How To Locate The Best Local Print Service; Finding a Great Local Printer

We’re breaking down key reasons you’ll want to adopt social media into your next digital marketing plan.

There are plenty of ways to market your business at state and county fairs, and we’re going to tell you how.

If you’re looking for a way to cut through the noise of digital media, consider focusing your efforts on print marketing.

What type of paper do you print internal office documents on?
About three months into my journey in the printing business, I (Keith, aka The Bald Guy at Minuteman Press in Puyallup) visited an office supply store. My purpose was to confirm my retail price on reams of paper is lower than theirs.
If all you run through your desktop printer or office all-in-one is 20# Bond, you should buy that paper at the office supply store. That is the right stock for internal office documents.
Call Us for Specialized Paper and Cardstock
Our price on every paper more specialized than 20# Bond is at least competitive.
If you need a case of 24# or heavier paper, let us know when you order a print job, we will gladly deliver the case of paper alongside your printing. Or, you can call in an order for paper only and we will get it for you in about one week, though we will not deliver stock only orders!

A Story about Office Supply Store Copy Centers
So, there I was, having only recently entered the printing industry after a career in the U.S. Army, standing in the entryway of an office supply store.
A customer was at the copy center counter asking to have a family greeting card reproduced.
The service person said that she could not guarantee the store’s stock would print. The customer would have to go across the store, buy the stock she thought she wanted, and then test a sheet with no guarantee that the stock sold in the store would run through equipment available. Then the service person slid the original card into the corner of the sample she was using for demonstration and said she would have to cut the paper twice, getting only one card from each sheet of stock.
I Immediately Saw How I Could Help the Customer in My Print Shop
I could see that by simply rotating the card 90* on the stock, you could cut only once and get two cards out of one sheet.
In our high-end production equipment, we would run that card on 11 x 17 or 12 x 18 stock. This would get four cards per sheet for the customer.

Helping the Customer without Helping
Watching this painful exchange, I wanted to intervene. Clearly, because I was in someone else’s store, I could not steal their customer.
I then leaned to the man standing next to me and whispered, “I’m a commercial printer. I could help this person.” and handed him my business card.

His response was, “Oh, Minuteman Press. I use the Minuteman Press in Tacoma for my business cards. That’s my wife having trouble at the desk. I did not even think of using Minuteman Press for the family card.”
I suggested that he should get his wife out of the office supply store and take her to the Minuteman Press he is already using.

The office supply store copy center was not the place for her printing needs that day.
Office Supply Stores are usually not Equal to Print Shops in Capabilities
Mail and shipping centers or office supply stores may be convenient. However, their staff and equipment might not have the capability and experience to truly make your print project look amazing.

We help you look amazing,

puyallup@minutemanpress.com
1.253.841.3161
We Design, Print and Promote ... YOU!
Many companies (for-profit and non-profit) waste time and money on printing that simply doesn’t work.
We take the time needed to understand what message you are trying to convey and who your audience is, then we help you find ways to communicate clearly and effectively.

For more about what a great print shop does for you:
https://youtu.be/JGzVw8m3Zy4

Backlinks are vital to an effective SEO strategy — they help websites rank higher on search engines and boost credibility. There are many ways to obtain backlinks, and we’ll tell you how and where to get them.

We know you have options when it comes to marketing services.
Unlike the web-to-print “services” who advertise on cable, we double-check grammar, spelling, brand color, brand font, and design on every social media post, digital marketing file, and printed pieces we produce.
We will gladly throw any job into the recycle bin and start over before we give you a product we aren’t proud of. We want to be sure that what we produce for you will meet the same high standards you hold for yourself, your products, and your services.

In order to attract Gen Z consumers, you need to understand their motivations and strategize your approaches accordingly. We’ve outlined a few characteristics about Gen Zers and how you can use them in your marketing efforts.

https://youtu.be/JGzVw8m3Zy4

I’m often surprised by how many people use an on-line printer when finding a great local print shop could be just as easy.

The problem is, finding the right commercial printer can feel overwhelming.
But it doesn’t have to be difficult if you know what questions to ask.

Searching for a great print shop can be challenging. Finding a highly capable print shop that is close-by, with great designers, and exceptional expertise can feel like a tough search.
Here are a few tips for finding a great printer.

TIP # 1 Are they local? The on-line print providers use web-to-print technology with no human in the loop. The customer is responsible for all mistakes in design and cannot talk to the production staff.

TIP #2 Do they have the most current production press technologies? The state of the art equipment currently available means even on short runs of just a few hundred pieces, a well-equipped shop can guarantee image quality and color consistency that just a few years ago could only come from the largest print plants with production runs over 10,000 pieces.

TIP #3 Are they engaged in your community? Unless they are active in your area they cannot know your local market and local customs. You want someone who shares your concerns for creating a great community.

TIP #4 Do they know your audience and your message? You want to make sure that you are choosing a marketing professional who can spend the time with you to truly understand what message you are trying to convey and who you are trying to convey it to.

Our expertise is high quality print that looks like it came from a big production print plant but in short runs tailored to the needs of small businesses and small non-profits.
We focus on helping clients communicate clearly using the print medium to support their advertising, social media, and on-line image.

To learn more, email puyallup@minutemanpress.com or call us at 253-841-3161 to schedule a one-to-one marketing consultation.

Searching for a great print shop can be challenging. You need a highly capable print shop that is close-by, with great designers, and exceptional expertise.

Here are a few tips for finding a great printer.

TIP # 1 Are they local? The on-line print providers use web-to-print technology with no human in the loop. The customer is responsible for all mistakes in design and cannot talk to the production staff.

TIP #2 Do they have the most current production press technologies? The state of the art equipment currently available means even on short runs of just a few hundred pieces, a well-equipped shop can guarantee image quality and color consistency that just a few years ago could only come from the largest print plants with production runs over 10,000 pieces.

TIP #3 Are they engaged in your community? Unless they are active in your area they cannot know your local market and local customs. You want someone who shares your concerns for creating a great community.

TIP #4 Do they know your audience and your message? You want to make sure that you are choosing a marketing professional who can spend the time with you to truly understand what message you are trying to convey and who you are trying to convey it to.

Our expertise is high quality print that looks like it came from a big production print plant; but in short runs tailored to the needs of small businesses and small non-profits.

We focus on helping clients communicate clearly using the print medium to support their advertising, social media, and on-line image.

To learn more, email puyallup@minutemanpress.com or call us at 253-841-3161 to schedule a one-to-one marketing consultation.

Keith Besherse Of Minuteman Press - Puyallup: How To Locate The Best Local Print Service; Finding a Great Local Print Shop

Win in the Marketplace
Win in the Marketplace

We help you win in the marketplace by creating marketing that makes you look amazing!
Be sure what you do is seen as important as it really is by having brand consistency and quality control for all of your printing projects. https://www.puyallup.minutemanpress.com/puyallup-printing-blog.html
You need print materials that look as amazing as the products and ideas they represent.
Without a personal touch from the Minuteman Press Center in Puyallup, you risk buying marketing materials that you would be embarrassed to show even to your mom.
Instead of being anxious about the image your printing might be presenting, be confident that your customers are feeling the value of what your products and services.

#WeAreTheModernPrintingIndustry
#PrintingWithAPurpose
#BaldGuyMinutemanPressPuyallup

Blueprints? Brochures? Booklets? Greeting Cards? YES - we do all that and more!
Thank you for choosing Minuteman Press of Puyallup.

Keith E Besherse
Minuteman Press
2102 E Main, Suite 111
Puyallup, WA 98372
Ph: 253-841-3161

Helping your message cut through the clutter of an information-saturated world.
We drive economic growth in Pierce County by helping businesses and nonprofits communicate.

http://www.puyallup.minutemanpress.com/
https://www.facebook.com/puyallup.minutemanpress/

Follow the Bald Guy on Twitter:

Brand voice is the emotion and personality that go into a brand’s communications, from the language it uses to the images in its marketing assets.

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Consistency Is Key

Minuteman Press - Puyallup on Ignite-U 365:

(See also: https://www.facebook.com/igniteuevents/)

minuteman-press--puyallup

Minuteman Press - Puyallup on Puyallup/Sumner Chamber of Commerce:

puyallup@minutemanpress.com

quality control matters

I  had to be in commercial printing for three months before I knew why I was a printer in the 21st Century

I agreed to join the team. I went to the Minuteman printing school. I was working in the business. But I still didn’t know why I was there. 

Then this print job came across our desk. I asked  my team, “Who is St Francis House, what do they do?” 

You know what a food bank is ... St Francis House is basically a clothing bank. Their mission is to prevent family homelessness.

Once I understood what they do and HOW they do it ... “THAT is important.”

Which makes this thank you card from Sister Pat important. 

What each of you does is important. That makes quality control and brand consistency on the little bit of printing you do ... important.

You need print materials that look as amazing as the products and ideas they represent.

The problem is, web-to-print “services” might be cheap; but they push all the risk on their customers. They have poor quality control based on a “keep the machines running, get product out the door” mentality using multiple production lines in separate factories which aren’t calibrated uniformly. This results in inconsistent color and finish in the final product.

You cannot put marketing materials in front of a potential customer which don’t make you look as amazing as you truly are.

It shouldn’t be hard to find a print provider who takes quality control seriously.

At Minuteman Press in Puyallup we catch errors in grammar, spelling, brand color, and finish every single day.

We will gladly dump any job in the recycle bin and start over before we will give you something we aren’t proud of or that we aren’t absolutely certain will meet the same high standards you hold for yourself and your products

Without the personal touch provided by the Puyallup Minuteman Press, you risk buying marketing materials you are embarrassed to show even to your mom.

If you trust us with your printing, you can be sure your marketing materials will reflect the high standards of the products they represent.

Instead of being anxious about the image your printing is presenting; you can be confident that your customers are FEELING the value of your AMAZING products and services.

I am Keith Besherse. I’m the bald guy. at Minuteman Press. in Puyallup

What They Say About Us ... makes us blush!

Wade S.

The folks at Minuteman are a great help to us. We had some fairly short deadlines and I'd figured we were just going to have to be late, but they really came through for us. Thank you!!!

Kelli B.

This company is awesome. The girls were very nice and my order was done in 2 days. Definitely will be using them again.

Rhonda N.

I'm not sure I've known any business to be so involved in the supporting and uplifting the community. Keith truly values people as individuals, not another sale or job, like so many other providers do. I appreciate that he promotes the creatives in the local Puyallup area for work. He's a true team player!