News Archive

Even in the digital age, print's time-tested and proven effectiveness deserve to be part of your next campaign.

You’ve heard about content marketing, but is it right for your business? Here are three approaches to ensure investing in this strategy pays off.

Surveys give your customers chances to voice their opinions, and your company can take them into consideration so you can better serve your customers.

You want it to become recognizable in the eyes of both current and potential consumers. To help, we’ve come up with some tips to consider when designing your brand’s logo.

Outdoor advertising is more than just billboards; it can include any medium from benches to buses to window displays. Let us tell you all about the benefits of outdoor advertising.

Here are just a few benefits you might discover when you join a professional organization.

If you’re looking to redesign your website or simply improve the performance of your homepage, keep reading for our list of must-have homepage elements.

Before you ditch yours, check out our reasons why you should still be using one to navigate the business world.

253.841.3161 puyallup@minutemanpress.com puyallup.minutemanpress.com
Refine your prospect list over time to focus your efforts.
Minuteman Press in Puyallup is one of the first providers in Washington State of an entirely new capability that integrates multiple online advertising channels with direct mail into a seamless whole resulting in a 30-day surge of your message in front of your audience repeatedly.
The analytics we use will let you know who are warm leads for you to follow up with.

Call me or click below to launch a campaign that shows exactly what is working, and who you should follow up with.
I'm Keith. the Bald Guy. at Minuteman Press. in Puyallup.

It can be difficult to stay on top of all the words and phrases marketers need to know. We’ve compiled a handy list of definitions you can reference anytime.

If you're ready to learn to write attention-grabbing headlines that get results, then look no further. Check out these steps for crafting compelling headlines.

Blogs can do a lot for your business, and we're here to tell you exactly what benefits they can deliver.

“Customer personas,” or “buyer personas,” have been buzzwords in the marketing sphere recently. We’re here to tell you all about these marketing tools and why you should be using them.

We’ve compiled a list of what we feel are the most important questions to ask candidates in a job interview. By using you’ll be sure to get the answers you need to make an informed hiring decision.

We’re breaking down key reasons you’ll want to adopt social media into your next digital marketing plan.

There are plenty of ways to market your business at state and county fairs, and we’re going to tell you how.

If you’re looking for a way to cut through the noise of digital media, consider focusing your efforts on print marketing.

What type of paper do you print internal office documents on?
About three months into my journey in the printing business, I (Keith, aka The Bald Guy at Minuteman Press in Puyallup) visited an office supply store. My purpose was to confirm my retail price on reams of paper is lower than theirs.
If all you run through your desktop printer or office all-in-one is 20# Bond, you should buy that paper at the office supply store. That is the right stock for internal office documents.
Call Us for Specialized Paper and Cardstock
Our price on every paper more specialized than 20# Bond is at least competitive.
If you need a case of 24# or heavier paper, let us know when you order a print job, we will gladly deliver the case of paper alongside your printing. Or, you can call in an order for paper only and we will get it for you in about one week, though we will not deliver stock only orders!

A Story about Office Supply Store Copy Centers
So, there I was, having only recently entered the printing industry after a career in the U.S. Army, standing in the entryway of an office supply store.
A customer was at the copy center counter asking to have a family greeting card reproduced.
The service person said that she could not guarantee the store’s stock would print. The customer would have to go across the store, buy the stock she thought she wanted, and then test a sheet with no guarantee that the stock sold in the store would run through equipment available. Then the service person slid the original card into the corner of the sample she was using for demonstration and said she would have to cut the paper twice, getting only one card from each sheet of stock.
I Immediately Saw How I Could Help the Customer in My Print Shop
I could see that by simply rotating the card 90* on the stock, you could cut only once and get two cards out of one sheet.
In our high-end production equipment, we would run that card on 11 x 17 or 12 x 18 stock. This would get four cards per sheet for the customer.

Helping the Customer without Helping
Watching this painful exchange, I wanted to intervene. Clearly, because I was in someone else’s store, I could not steal their customer.
I then leaned to the man standing next to me and whispered, “I’m a commercial printer. I could help this person.” and handed him my business card.

His response was, “Oh, Minuteman Press. I use the Minuteman Press in Tacoma for my business cards. That’s my wife having trouble at the desk. I did not even think of using Minuteman Press for the family card.”
I suggested that he should get his wife out of the office supply store and take her to the Minuteman Press he is already using.

The office supply store copy center was not the place for her printing needs that day.
Office Supply Stores are usually not Equal to Print Shops in Capabilities
Mail and shipping centers or office supply stores may be convenient. However, their staff and equipment might not have the capability and experience to truly make your print project look amazing.

We help you look amazing,

puyallup@minutemanpress.com
1.253.841.3161
We Design, Print and Promote ... YOU!
Many companies (for-profit and non-profit) waste time and money on printing that simply doesn’t work.
We take the time needed to understand what message you are trying to convey and who your audience is, then we help you find ways to communicate clearly and effectively.

For more about what a great print shop does for you:
https://youtu.be/JGzVw8m3Zy4

Backlinks are vital to an effective SEO strategy — they help websites rank higher on search engines and boost credibility. There are many ways to obtain backlinks, and we’ll tell you how and where to get them.

We know you have options when it comes to marketing services.
Unlike the web-to-print “services” who advertise on cable, we double-check grammar, spelling, brand color, brand font, and design on every social media post, digital marketing file, and printed pieces we produce.
We will gladly throw any job into the recycle bin and start over before we give you a product we aren’t proud of. We want to be sure that what we produce for you will meet the same high standards you hold for yourself, your products, and your services.

In order to attract Gen Z consumers, you need to understand their motivations and strategize your approaches accordingly. We’ve outlined a few characteristics about Gen Zers and how you can use them in your marketing efforts.

https://youtu.be/JGzVw8m3Zy4

I’m often surprised by how many people use an on-line printer when finding a great local print shop could be just as easy.

The problem is, finding the right commercial printer can feel overwhelming.
But it doesn’t have to be difficult if you know what questions to ask.

Searching for a great print shop can be challenging. Finding a highly capable print shop that is close-by, with great designers, and exceptional expertise can feel like a tough search.
Here are a few tips for finding a great printer.

TIP # 1 Are they local? The on-line print providers use web-to-print technology with no human in the loop. The customer is responsible for all mistakes in design and cannot talk to the production staff.

TIP #2 Do they have the most current production press technologies? The state of the art equipment currently available means even on short runs of just a few hundred pieces, a well-equipped shop can guarantee image quality and color consistency that just a few years ago could only come from the largest print plants with production runs over 10,000 pieces.

TIP #3 Are they engaged in your community? Unless they are active in your area they cannot know your local market and local customs. You want someone who shares your concerns for creating a great community.

TIP #4 Do they know your audience and your message? You want to make sure that you are choosing a marketing professional who can spend the time with you to truly understand what message you are trying to convey and who you are trying to convey it to.

Our expertise is high quality print that looks like it came from a big production print plant but in short runs tailored to the needs of small businesses and small non-profits.
We focus on helping clients communicate clearly using the print medium to support their advertising, social media, and on-line image.

To learn more, email puyallup@minutemanpress.com or call us at 253-841-3161 to schedule a one-to-one marketing consultation.

Searching for a great print shop can be challenging. You need a highly capable print shop that is close-by, with great designers, and exceptional expertise.

Here are a few tips for finding a great printer.

TIP # 1 Are they local? The on-line print providers use web-to-print technology with no human in the loop. The customer is responsible for all mistakes in design and cannot talk to the production staff.

TIP #2 Do they have the most current production press technologies? The state of the art equipment currently available means even on short runs of just a few hundred pieces, a well-equipped shop can guarantee image quality and color consistency that just a few years ago could only come from the largest print plants with production runs over 10,000 pieces.

TIP #3 Are they engaged in your community? Unless they are active in your area they cannot know your local market and local customs. You want someone who shares your concerns for creating a great community.

TIP #4 Do they know your audience and your message? You want to make sure that you are choosing a marketing professional who can spend the time with you to truly understand what message you are trying to convey and who you are trying to convey it to.

Our expertise is high quality print that looks like it came from a big production print plant; but in short runs tailored to the needs of small businesses and small non-profits.

We focus on helping clients communicate clearly using the print medium to support their advertising, social media, and on-line image.

To learn more, email puyallup@minutemanpress.com or call us at 253-841-3161 to schedule a one-to-one marketing consultation.

Keith Besherse Of Minuteman Press - Puyallup: How To Locate The Best Local Print Service; Finding a Great Local Print Shop

Win in the Marketplace
Win in the Marketplace

We help you win in the marketplace by creating marketing that makes you look amazing!
Be sure what you do is seen as important as it really is by having brand consistency and quality control for all of your printing projects. https://www.puyallup.minutemanpress.com/puyallup-printing-blog.html
You need print materials that look as amazing as the products and ideas they represent.
Without a personal touch from the Minuteman Press Center in Puyallup, you risk buying marketing materials that you would be embarrassed to show even to your mom.
Instead of being anxious about the image your printing might be presenting, be confident that your customers are feeling the value of what your products and services.

#WeAreTheModernPrintingIndustry
#PrintingWithAPurpose
#BaldGuyMinutemanPressPuyallup

Blueprints? Brochures? Booklets? Greeting Cards? YES - we do all that and more!
Thank you for choosing Minuteman Press of Puyallup.

Keith E Besherse
Minuteman Press
2102 E Main, Suite 111
Puyallup, WA 98372
Ph: 253-841-3161

Helping your message cut through the clutter of an information-saturated world.
We drive economic growth in Pierce County by helping businesses and nonprofits communicate.

http://www.puyallup.minutemanpress.com/
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